3 Strategies Remarketing

3 Retargeting Strategies That Actually Work (Without Creeping People Out)

If your coaching or course business isn’t using retargeting ads, you’re leaving serious money on the table.

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Here’s the truth: Only 2-5% of people convert the first time they see your offer. The other 95%? They’re warming up, comparing options, or just distracted by the 73 tabs they have open. Retargeting is how you gently nudge those almost-buyers to come back, take action, and say yes.

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But… there’s a right way to do it.

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At Right Hand Social, we’ve tested hundreds of retargeting campaigns for coaches and course creators. And when it’s done right? It’s one of the most profitable ad strategies in your arsenal.

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In this blog, we’ll break down 3 retargeting strategies that actually convert — without feeling spammy or stalker-y.

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What Is Retargeting (And Why It’s a Must-Have)?

Retargeting (aka remarketing) is when you show ads to people who’ve already interacted with you — visited your landing page, watched your video, clicked your ad, or signed up but didn’t buy.

Why it works:

• These leads already know you.
  
  
• They’re further down the buyer's journey.
  
  
• They're often cheaper to convert than cold traffic.
  
  

Meta (Facebook/Instagram), YouTube, and Google all support retargeting. And platforms like TikTok are catching up fast.

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At Right Hand Social, we build full-funnel retargeting systems for our clients. It’s not about one ad. It’s about layering the right message to the right people at the right time.

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Here are our top 3 strategies:

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1. The Objection Crusher Series

Target: Leads who almost bought but didn’t (sales page viewers, webinar attendees, cart abandoners)

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What to show:

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• Short videos tackling common objections
  
  
• Testimonials from people who had similar doubts
  
  
• Clear, confident messaging
  
  

Example: One coach we worked with had a $2,000 program. People were clicking the sales page but not buying. We launched a 3-video ad series:

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• "Is this really going to work for me?" (client story)
  
  
• "I don't have time right now." (coach explains time commitment)
  
  
• "What if I can't afford it?" (payment plan details)
  
  

Result: 38% lift in conversions from warm traffic in 10 days.

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Why it works:

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• You're not pushing harder. You're solving doubts.
  
  
• Feels helpful, not pushy.
  
  
• Builds trust and reduces friction.
  
  

🎯 Tip: Use square videos with captions and start with a question: "Still not sure if this is right for you?"

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2. The Value-Stack Carousel

Target: Webinar attendees, opt-in leads, high intent browsers

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What to show:

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• Carousel ads with bite-sized value nuggets
  
  
• Recap of what they’ll get inside the program
  
  
• Bonus reminders
  
  

Example carousel ad:

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1. "Here’s what you’ll learn in Week 1"
   
   
2. "Why our students get results (fast)"
   
   
3. "3 bonuses included when you join today"
   
   
4. "Spots are limited — save yours"
   
   

We ran this for a personal brand business coach. CTRs were 2.3x higher than her standard image ad.

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Why it works:

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• Re-educates leads who forgot what you offer
  
  
• Rebuilds excitement
  
  
• Carousel = more time engaging with your content
  
  

📌 Tip: Don’t repeat your cold ads. Your warm audience already knows the basics. Show depth.

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3. The Behind-the-Scenes Trust Builder

Target: Anyone who engaged with your brand (video views, post likes, ad engagers)

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What to show:

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• You behind the scenes (coaching calls, day-in-the-life, success moments)
  
  
• Candid wins from clients
  
  
• Real you, not polished branding
  
  

Why it works:

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• Humanizes your brand
  
  
• Strengthens emotional connection
  
  
• Warms up lurkers who aren’t on your email list
  
  

One of our clients (a mindset coach) went from 0 to 15 sales with a $99/day retargeting campaign showing iPhone clips from her live event and wins shared in DMs.

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How to do it:

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• Use Instagram Stories-style video
  
  
• Keep it under 30 seconds
  
  
• Speak like you’re talking to one person
  
  

Bonus: Add captions and end with a soft CTA like “Curious? Click to learn more.”

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Bonus: Retargeting Mistakes to Avoid

• Showing the same ad over and over (fatigue = tune-out)
  
  
• Targeting too small an audience (can’t scale)
  
  
• Forgetting to segment (don’t talk to webinar registrants the same way you talk to IG video viewers)
  
  

Use Meta’s custom audiences to break these groups out:

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• Viewed your video (25%, 50%, 95%)
  
  
• Visited sales page (but not purchase)
  
  
• Engaged with your IG/FB in the last 7 days
  
  

Right Hand Social Tip: Create a “Warm Funnel Stack” — a sequence of ads that rotate across:

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1. Value
   
   
2. Social proof
   
   
3. Objection handling
   
   
4. Urgency (deadline or bonus ending)

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Let’s Recap

Retargeting is not about hammering people with "BUY NOW" ads. It’s about:

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• Meeting people where they are in their journey
  
  
• Addressing concerns
  
  
• Deepening connection
  
  
• Making the next step feel safe and obvious
  
  

Use these:

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1. Objection Crusher Series to convert fence-sitters.
   
   
2. Value-Stack Carousel to reignite interest.
   
   
3. Behind-the-Scenes Trust Builder to turn lurkers into buyers.

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Want Us to Build This for You?

At Right Hand Social, we help coaches and course creators go from invisible to irresistible with strategic ads that convert — including smart, ethical, trust-building retargeting systems.

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We offer:

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• ✅ Free Ad & Funnel Audits
  
  
• ✅ Done-For-You Retargeting Strategy & Setup
  
  
• ✅ Full Ad Management That Scales With You
  
  

Book a discovery call today and let’s set up retargeting that actually respects your audience and drives sales.

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👉 [Click here to schedule your call]

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Next up: Launch vs. Evergreen Ads — Which Strategy Is Right for Your Coaching Business?

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